最近，應(yīng)Omnicom的要求，億維翻譯北京翻譯公司為其提供了專業(yè)的移動(dòng)廣告翻譯服務(wù)。

本次翻譯的成果摘錄如下：

提供營銷傳播及媒體投資解決方案的領(lǐng)先專業(yè)機(jī)構(gòu)浩騰媒體，于16日發(fā)布移動(dòng)廣告調(diào)研報(bào)告DIVE MOBILE，該報(bào)告涵蓋了一、二、三線的7個(gè)不同城市，定量調(diào)查研究消費(fèi)者對于移動(dòng)廣告的不同態(tài)度和反饋。作為同類報(bào)告的首創(chuàng)，DIVE MOBILE探索了各線城市的消費(fèi)者對移動(dòng)廣告所持態(tài)度的差異、智能手機(jī)對比其他設(shè)備對消費(fèi)者購買意愿的影響，以及當(dāng)消費(fèi)者無意中點(diǎn)擊到廣告會(huì)有何反應(yīng)等問題。浩騰媒體指定IFOP Asia為該報(bào)告的調(diào)研合作伙伴。

OMD China has launched DIVE?MOBILE, a quantitative research report that studies consumers’ attitudes and reactions towards mobile advertising covering 7 markets in China across tier 1, 2, and 3. The growth of mobile has been well documented. DIVE MOBILE finds that Consumers have a complex relationship with mobile advertising; More consumers in tier 3 choose to ignore mobile advertising than in tier 1 and tier 2; The potential for mobile advertising is significant; People who are annoyed by mobile advertising will still notice them, but those interested in ads are 2.4 times more likely to purchase product; And practical information is the most voted reason for consumers to engage with mobile ads.

億維翻譯移動(dòng)廣告翻譯熱線：010-64363677